Great question! Many of my startup clients are in the technology space, which is very strong at the moment. Those who are able to support business shifts for Covid are doing well. Others in different verticals are having different challenges. Sounds like what you provide is a great opportunity to...
For a long time, Apple considered Apple TV to be a hobby, not a real product worth focusing on, because it did not generate a billion in revenue. However, for a start-up, getting to $50 million in revenue can be the start of a wildly successful business. But being a start-up affords many advantag...
It is tricky but not possible. Having been in your situation I can appreciate the challenge that lies ahead. Investors took for signals to create reassurance and trust, things that are generally tangible like an MVP, initial customers, the first proofs that customers are willing to pay and a pr...
That sort of idea was most successfully implemented by a company called Quirky.com (https://www.theverge.com/2015/4/24/8488531/quirky-invention-powered-by-quirky). Quirky got a ton of investment and grew very quickly. I had meetings at their office several times, and it was a really fun environme...
I myself run a startup and recently started tying up with big co-working companies and online educational providers in India. So yes, I don't think you should feel anyway less or intimidated by the brands you try to reach out. Based on the patterns I had observed in my conversions - a. Email to ...
Hi, I specialize in healthcare startups and have helped start and grow numerous healthcare organizations from IT to Clinical. It sounds like much of the work you are asking about can be done without an attorney or with less help from an attorney if you do much of the work up front. It has been m...
Total Addressable (at least in the US) can be built based on market data sets, both free and for fee. For early child care centers, Market Data Retrieval and NCES (publicly available data set) are two recommended sources. For Serviceable, that depends on a) your own business / operating model and...
Say you are releasing one feature. Now imagine you release ten features at once, and you manage to introduce ten serious bugs. If that happens, you probably have more to worry about than your release strategy, but it illustrates the point. In agile software development, we often talk about the im...
Hi There are Facebook advertising techniques that would allow you to target competitors followers, related beauty or skincare pages followers then target them with your advert going to a landing page with a buy now unmissable offer to capitalise on your conversions. Because most people do not buy...
Ian's answer is great. He outlines how you can begin determining the potential customer interest in this which is very helpful. But even if customers respond favourably to this idea, I think you have to be really confident in the economics of the business which, just thinking quickly, I'm not. ...