There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
You'll want to establish what the lowest hanging fruits in terms of customer acquisition are and maximize their leverage to grow other channels. Where is your traffic coming from? Check keyword volumes for related searche terms and optimize your SEO strategy to retain that traffic. Run ad campaig...
I have been helping clients design, build, and deploy data platforms for many years. Initially on premise, but now in the cloud. This is a really good question. My immediate thought is, yes, there is value in this data. The more difficult one to answer is where and how? The obviously answer is mo...
Hello! I am a former automobile dealer, and I had an auto repair shop, body shop, and licensed vehicle inspection station in central Missouri. I am very familiar with this industry. I entered this market at the wrong time, grew quickly, and hit the Great Recession at the wrong time. My goal was s...
If you have a marketing budget (even $5/day will elicit much more response than you'd expect), there's tremendous untapped opportunity for your niche. Based on the description in your question, I think Facebook advertising would be smart, targeted and provide the best ROI. Why? 1. It's simply ...
To transition from automotive to aerospace as a product and development engineer, focus on highlighting your transferable engineering skills, such as complex system design, project management, and materials knowledge, while learning aerospace-specific standards and regulations, gaining relevant c...
You should try searching yelp, they will give you customer reviews with feedback.
Like most problems, the answer to this problem is pretty simple. Here it is.... Look up articles on the type of car you want to produce while referencing the type of engineer desired. When you find names of engineers, look for their email address via Google. Contact each that you find. If they ar...
Take a SMALL deposit upfront (the actualy - not marked-up cost - of the materials. That way if they skip out on you at least you didn't lose anyting. Second, you won't give them back their car until they pay, so you always have their vehicle as collateral. The point at which you buy materials...
Hmm .. Interesting that you say your sector isn't being addressed. Wonder why ... But if so, then that's an opportunity. I've spent the past 4 years specializing in probably THE hardest market for making accurate appraisals: the domain name industry. For me as an engineer, that has meant crunc...