I have overcome a similar issue with a client in the past and it could be one of several issues - but without knowing more and based on the information you provided. 1 - Targeting the wrong people for demos. Find the right people with the problem that your tool helps solve is critical. This is t...
There isn't a lot of published information that I've seen (or can quickly find) on how washio and postmates validated their business model, but I definitely agree that starting fairly lean and validating your business first even if that means a lot of manual effort up front is a better approach t...
I'd venture that if you have to ask such a generic question about how to start a startup, you're probably not well equipped to do so. My suggestions are as follows: 1. do 3-6 months interning with a small very early stage startup 2. find someone else to execute your idea whilst retaining a ...
Starting with a question "What is it that the companies look for when they decide to sponsor an event?" I am quite sure the answers would be "Age of attendees, number of people attending (so they can figure out cost of reach (sponsorship amount / number of attendees), type of the event, general ...
Most advisors get between .25% to 1%. 1% assumed they are VERY important and will be active in either recruiting or raising capital (2 of the most important areas). Advisors don't do it for the equity - at least they shouldn't - what they want more than anything is recognition from you publicly...
My vote is to kill it. Focus your team on what's important for your business. Just because it's done is not a reason to keep it. I always think. If the feature is not helping the product achieve its primary goal, it most likely getting in the way of it. It's really hard but keep your product fo...
The struggle is REAL! MDs used to get paid by Pharma labs to get their attention (real life exemple: $30-80 just to fill a tiny online form). To my experience (consulting & entrepreneurship in healthcare/medtech), I would say that most MDs do not like emails, social media or cold calls. The best ...
You've asked a lot of questions here. And I can say that these approaches are all valid. > companies that bury their blog are often tentative about it. Someone in the company has decided that it doesn't warrant attention - perhaps it's not ready for prime time. > Industry-wide stand-alone pub...
Try Elance. Whether you are selling B2B or B2C, you have to focus on selling to only one person. You can actually sell to one person at a time while selling to millions at a time. They are one and the same. Don't get off track, what we call digital marketing selling is just selling in print. An...
Hello! This is a good question I think many go through the same phase when launching a business. My first tip is don't use an acronym such as LGA or MVA for example, acronyms are not memorable. That's what you are looking for, memorable names. With that said, is also important not to get too hu...