Founder of Integrated Value Architecture. I’ve worked across finance, healthcare, public health, local government and nonprofit leadership, including leading work tied to roughly $40M in project spending at the American Lung Association. My background is strongest where approvals drag, work gets stuck and financial or compliance pressure starts running the whole operation.
The best SEO strategy is to not overthink it and let your current strategy settle. It's so easy to tune it, check, tune it, check. Don't do that. Look for keywords that align well and are popular, get them out there, and let them do the work for a while. If you're spending a bunch of time tuning SEO, you're missing other more profitable opportunities and word-of-mouth/references beat SEO every time.
Okay let's put the happy-go-lucky answers aside because this is a real problem that's not solved with simple answers. You need to sit down and prioritize first. Without that, you're just struggling blindly to find direction as often as you are navigating the transitions themselves. Then set boundaries. Anything that you are doing needs boundaries, so it doesn't take over the rest of your life. Non-negotiable boundaries. Lastly, but this is a big one, find support. Anywhere you can.
Executives are always looking for value. You need to come to the table with a value proposition. Not networking relationships, because they already have all the networking relationships they need. If you want connections here, it needs to be this is what I can provide for you and the specific, concrete problems you are experiencing.
Make sure that you are structurally aligned with the online move. It's easy to just go for it and eat the difference. Along with the costs of implementation, you're going to have a lot of bottlenecks that a small manufacturer is going to get hit harder with than larger manufacturers. Set up decision rights and workflow early so that before a single item touches a site you know exactly how the process will go from the start.