You want to start a start-up? Then don’t start with a business plan. Start with a mindset.

A start-up isn’t born from perfection. It’s born from doing. From trying. From failing and still going. Our book is the ultimate no-bullshit guide for anyone who doesn’t want to just dream – but DO.

Here’s your real kickstart:

Find your why. If your idea doesn't make your heart race, it won’t survive long nights and crisis meetings.

Start with someone you trust – not just like. Build with people who show up, deliver, and don’t get jealous when you shine.

Know it’ll be messy. We screwed up, cried, laughed, and somehow ended up with 5 stores, an international franchise and our first million in revenue – without investors.

Screw the rules. We didn’t listen to the “never start with friends” or “stick to one thing” advice. We did it all differently – and it worked.

Stay lean, move fast. Do it scrappy. Your first website doesn’t have to win awards – it has to sell.

Impact sells. People don’t just want products – they want meaning. Make it matter.

Don’t wait for perfect. There is no perfect timing, no perfect idea. Start with what you have. Just. Start.