Herbert ProkschaFounder of American food companies.
Bio

Strategic Advisor to Founders and CEOs. Took a specialty food manufacturer from capital raise to exit sale. Turnaround CEO. Food safety expert. Built five USDA inspected food manufacturing facilities.


Recent Answers



You will need to create a persona that defines what skills you have as pertaining to high-end carpentry. Then you need to define what your market is, i.e. interior design for cabinets and furniture, homeowners for renoations, architects for custom cabinets etc. Then you need a website and start creating content to provide people that look up your site with an idea what they are dealing with.

Most important - once you have selected a market you will need to do outreach: a) cold calls, b) trade shows, c) Linked In, PR releases, contests etc. The effectiveness of your outreach will determine the scale of your success. Best Wishes



Kickstarter campaigns can be tricky (if you do not make your goal you get 0). However you have a technical product so it can be doable. If you go that route, give yourself enough time to get your social media campaign up and running. Also beware of companies offering to do your campaign or social media - they are mostly vultures.

Having done startups myself I suggest you either go for debt (convertable) or a minority equity partner. Make sure all the paperwork is clean and the i's dotted and the t's crossed.



If it is about lead generation then go to the source where the assets are made. Then study the buyers to develop your ICP.

This should be done in person, so you get to know the reality at the point of close. You can then offer your services to the dealerships selling the assets you can finance.


Writing a good review will enhance your reputation. Once your own studio opens, people will notice and the positive reflection will end up generating business for you.

Most important, it is the right thing to do.


1) Pay too much
2) Do not ask for terms
3) Do not look for alternative suppliers/products
4) Vague specifications
5) Pay too slow


1) Reputation
2) Suitability for your product/service
3) Competitors on market place
4) Financial costs
5) Upkeep requirements
6) Data privacy/ownership



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