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KPIs, if constructed correctly, give management and potential investors a cold, analytical snapshot of the state of the company, untainted by emotion or rhetoric.

“Drop your free tier” should be for bootstrapped SaaS apps what “Charge more” is to consultants: a reflex, a sanity check, a default choice.

Advice from Joanne Wilson, Angel Investor

In underserved markets, we get the best of everything. We hire the best talent, find the best investors, and work with terrific clients who genuinely appreciate what we do.

It might seem that the economics of making hardware are at odds with the cycle of easy money and fast startups, but there are still people who think that hardware is a good business because it is so difficult.

Since we’ve already entered a new year, I hope that you’ve been making your goals in preparing for 2017. Here 12 small business trend predictions that deserve your undivided attention.

Initially, Super Mario Run looked successful with an estimated 2.85 million downloads on launch day (vs 900k launch day downloads for Pokemon Go) But when you start digging into engagement numbers, Super Mario doesn’t look quite as successful.

This is a question that I’ve been struggling with for years. With time, I've learned that the best thing you can do is set accurate expectations, and have a clear action plan in place as to what you want to accomplish at the event.

When startups fail, it’s often because they built something that the market didn’t want. Don’t be like that. Validate your idea first.

I have pivoted three times from my original idea. That’s a lot in a short space of time but it has helped me find product market fit. Here is why I did it.