Even in Failure, Founders Deserve True Respectby Wil SchroterWhen a business fails, Founders often wallow over how people react and what they can say about the situation. The adverse reactions don’t matter. What should matter is who stays to help pull you out of the rubble.Continue
Can I Lead Without Being Liked?by Wil SchroterIt’s a Founder’s job to make difficult and unpopular decisions, even unconventional ones, which may merit the team's unfavorable reactions. So, at what point will being likable still matter?Continue
When To Admit “I Messed Up”by Wil SchroterThere's absolute power in being able to claim not only our victories — but our losses as well. Continue
Why Money Can't Buy Happinessby Wil SchroterMoney can't actually buy our happiness — but is it only happiness we want, or something deeper?Continue
How Transparent Should I be With Staff?by Wil SchroterAs Founders, it's our job to set the tone for optimism in the workplace. When it comes to our own feelings, transparency is a huge luxury. Continue
It Doesn't Matter if My Startup is Bigger Than Yoursby Wil SchroterIs it a waste of time to compare our startup with other startups? Absolutely. And here's why.Continue
How to Make Potential Failure Less Scaryby Wil SchroterAs Founders, fear of failure is inevitable. But what are we really afraid of? And how we go about unpacking it?Continue
Why Doesn't Anyone Understand What I'm Going Through?by Wil SchroterTrying to explain what we do to anyone is a challenge — unless it's another Founder. We need to consider our audience and mold our response to "what we do" depending on who we are talking to.Continue
We are NOT Our Startupsby Wil SchroterBeing a Founder can be all-encompassing. We give everything we have to our startup, so how do we NOT attach our self-worth to its performance? Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue