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Customer service is important for any business, but for a startup it means the difference between succeeding and being one of the 90 percent that fail. HappyFox founder Shalin Jain goes deep on exactly what you should -- and shouldn't -- be doing for your customers.

I know from experience that entrepreneurship isn't about being brilliant; it's about being adaptive and resilient.

If you're launching a startup—be sure to avoid these 6 common startup mistakes to put yourself in the best position possible.

Advice from Joanne Wilson, Angel Investor

A company will only survive as long as it continues to have a strong customer base. So, how do you go about getting those critical first customers?

Initially, Super Mario Run looked successful with an estimated 2.85 million downloads on launch day (vs 900k launch day downloads for Pokemon Go) But when you start digging into engagement numbers, Super Mario doesn’t look quite as successful.

I have pivoted three times from my original idea. That’s a lot in a short space of time but it has helped me find product market fit. Here is why I did it.

A venture firm works from a thesis, but a thesis is just a set of proposed understandings. Beneath the graphs and pie charts, the empirical anchors, lie fuzzier things like intuition, hope, and bias.

In the startup world, payment is validation. If someone is willing to pay you for your service, you’re onto something. If no one will pay you, then you’ve got an issue with your message, your offer, product/market fit, something.

Investing in work life balance is essential if you want to survive as an entrepreneur and build a successful business.