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When it comes to marketing your business — branding is an old concept. Unfortunately, it is often one that few many startups utilize properly. Review these 7 tips to improve (or build!) your brand. 

It might seem easy and appealing to talk about building a growth machine, but how can anyone start this process from scratch?

The right startup mentor can catapult your company to the next level. But when is their advice good -- and when should it be left on the table? Startup mentors and mentees break it down to basics.

There is no silver bullet, the great idea can reach you everywhere: when you drive, go jogging, or during a brainstorming session. Nobody knows when it will happen next time. Stay focused and keep watching as hunters do.

Authentic branding is about far more than a visionary slogan or eye-catching prices. It’s about selling a promise, an experience, an open hand — in other words, the rudiments to a relationship. Here are 3 steps to build a startup customers trust.

Trying to figure out a way to make those big startup business goals reachable? The S.M.A.R.T. business goal template will get you there!

Market research is essential for any company, from tiny startups to massive corporations, but you have to do it right for it to work.

Carefully plotting a CSR strategy’s approach gives it deadlines to reach and a way to hold those in charge accountable.

No matter what size your business is, the battle for mobile attention can be conquered.

Social Media for startups companies is imperative. Growth in your social media presence goes hand in hand with growth in your business. Here's what you can do to grow your audience.