Should Employees Really be Our Friends?by Wil SchroterRunning a startup isn’t a group hug. Keep the vibes real but the roles clear. Authority fades fast when everyone’s “family.”Continue
The Best Growth Marketing Agencies: How to Choose Them and Who They Areby Ryan RutanThe wrong agency burns your budget, the right one fuels your rocket. Here’s how to spot the difference (plus a few worth betting on).Continue
We're So Connected — And Totally Lonelyby Wil SchroterDespite endless digital tools, Founders are facing record levels of isolation, and only real human connection can fix it.Continue
My Roadmap to Becoming a Confident Leaderby Wil SchroterFounders don’t start confident, they earn it by asking better questions, making bigger bets, and surviving being wrongContinue
Are We Preventing Our Startup From Evolving?by Wil SchroterStartups don't fail because the idea is bad — they fail because Founders cling too tightly to their original vision. Letting go isn't failure; it's evolution. Success comes from listening, adapting, and having the humility to pivot when the market says it's time.Continue
When Our Friends Resent Our Successby Wil SchroterSuccess can trigger insecurities in others, but managing how we share it (without minimizing or bragging) lets us be proud without being alienating.Continue
We Need Outside Interests that Consume Usby Wil SchroterIf you can’t sit still without spiraling, you’re not broken. You just haven’t found the right non-work challenge to recharge you.Continue
Was Mortgaging My Life Worth it?by Wil SchroterWant to avoid a future riddled with regret? (of course you do!) You'll need these specific goals and timelines.Continue
What's My Startup Worth in an Acquisition?by Wil SchroterMany startup Founders have unrealistic expectations when it comes to selling their business — yes, this means you probably do, too. Continue
Why Having Zero Experience is a Huge Assetby Wil SchroterHaving zero experience means you're new to something, and surprisingly, that can be a good thing. But for startup Founders, could a lack of experience help you succeed or fail?Continue