Create something new that builds a strong connection (brand) with customers. See Bonobos, Betabrand, Huckberry. You can always increase traffic and conversion rates if people like what you're selling.
Some people it's security. They're afraid that their credit card information will be stolen. Personally, I pay everything online. You also have the older generation that feel more safe writing a check and paying a bill online.
That depends on how differentiated you are from existing products and if having your product next to a dozen competitors on a shelf will help sell it. Do customers need to touch it to see why it's different/better? If not, brick-and-mortar might not be necessary, at least initially. Warby Parke...
Keep it so simple that anyone at your company can understand the process and the steps for using the CRM. If there's no accountability or confusion with the company's process, you'll be one of those companies that says their CRM sucks when it's more a testament of your own internal controls that ...
Make a list of all the con's of making a decision. For each con, answer: 1) What's the worst thing this could mean to me? 2) If this did happen, how could I fix it? If you do this, you quickly realize that the "potential" downside is actually not that bad, and if you're successful - the upside...
Very little. At the angel/seed stage, they're investing in the founders, so there's no expectation of patents, etc... They might check that you're incorporated in good standing, and ensure you have a solid startup/corporate lawyer, and have good employment and IP ownership agreements with your s...
The fastest way would be: 1) Ask on Clarity! :) 2) https://angel.co/canada/investors 3) Contact the incubators and ask if they have a list they'd be willing to share. 4) Email entrepreneurs who recently raised and ask them for 2 names each. 5) Contact Series A/B investors and ask them who they'v...
At Clarity, we chose to do things a bit differently knowing that we wanted to have an optimal experience for mobile devices. I would say that there's no one framework that specifically allows us to do that and that it's more about the mindset than the frameworks. With that said, your question w...
I advised a local UX agency owner here in Austin to charge a lot more for her personal time. In this case, $500/hr. She balked, and I pointed out that if it didn't make sense for a certain meeting or certain customer, she could always just discount it on the invoice. That way the baseline is s...
So two things. 1) Growth Hacks only work if there not over used, so it's in no ones best interest to share them until they are saturated (ex: Emailing listings on Craigslist a la AirBNB). 2) The best growth opportunities come from the product, and after product market fix. So, with those 2 thin...