It's a pretty broad question (cold calling for what?) - but in general, avoid it if you can.
Generally you don't vest if they're not employed. It doesn't make sense if you think about it -- vesting means "you earn more and more of this amount unless you leave." But they're not employed, so how would you know whether they've left?
The right answer is that just like dev is a learned, professional skill, so is the business stuff. You can get some skills training from places like www.TeamTreehouse.com - and I would recommend that you do so - but just like you wouldn't want a developer who has never developed anything writing ...
Building a team is no different then dating to find a life partner. I would follow these steps. 1. Find the locations with a target rich audience. If you're looking for technical skills, go to developer meetups, conferences, etc. Ask who the smartest person in the room is, spend time with tho...
If it's email, my experience has been keep the touches valuable and consumable. By that I mean, don't send them a 2 page email with all kinds of content about how awesome your company is and why they should use your product. Take the education marketing approach. Send them little nuggets of usefu...
Website Developer. That being said you want to have the content (words) and the layout (design) of the site complete first so that they know what to build you. Alternatively you can do it yourself using a site like www.squarespace.com, www.weebly.com, or www.swixx.com
Just find a Wordpress theme for it, I expect if you google "wordpress theme business plan" you'll find many free and paid options, select the one you like, and you can have your b-plan website up in no time either self-hosted or on Wordpress.com
Looks like an e-commerce platform, so you'd be well suited to AngelList (angel.co), where there is a lot of expertise on Web2 and SAAS. This is really the best platform for making yourself visible to investors.
Stop attending events and start making stuff. You'll quickly find out if there's any demand and if you care about it enough to do it for 10+ years.