Retention - if you build something people want/use AND come back and use often, then you can usually figure out a business model to make it work (if there's a big enough market).
I use any resource at my disposal, but I think it comes down to a little formula that takes in these two data points: 1) what am I trying to build? 2) what are my strengths? Here's how it works. I basically calculate a "success probability outcome score" based on these two factors. Here are som...
Grass roots marketing is always best (and cheapest). If you are near schools, "partner" with the schools and offer incentives for the school - for example, 15% of sales this Tuesday will go to John Smith Elementary, just come in and tell us you are with JSE. Get the school's buy-in and they will ...
Definitely traction (marketing, sales, customer acquisition, retention) and not infrastructure. You don't have a scalable business, you're "seeking" one. So seek it first, then worry about scaling. Put it this way: If there's two otherwise-identical businesses, and P has "good infrastructure" ...
As your question is a little open-ended, I’ll avoid going too in-depth, but I’ll try to give an overview based on my own experience running E-commerce stores with multiple dropship and non-dropship suppliers. The first question you need to ask yourself are your reasons for wanting multiple suppl...
The best lead gen is either paid or inbound. Paid: - Google Adwords - Facebook - Email Newsletters (Local) - Retargetting Inbound - Create videos on youtube for relevant search terms - Blog about the things your customers are searching for - Create interesting infographics relevant to your targ...
I have quite a bit of experience with this. My advice is to create a plug in tool that can be licensed not just in the entertainment vertical but other similar verticals. That's one key way to develop clients that will never leave you because it will be part of their business. Then as a business...
Here is how I'd suggest you learn SEM: #1 - Open a Google Adwords Account (You can search for free credit / promo codes) online and play around with it. #2 - Review all of Google's training material: https://support.google.com/adwords/?hl=en&page=examstudy.cs#topic=3119071 #3 - When you finish...
Do you have the product developed? Do you have a test group? Veterinary advisory board? Unfortunately your GTM strategy will be all about niche market acceptance and the only way to get that is by testing the product in a real market environment and getting buy-in from real professionals that wi...
There is really no single "best strategy" that will guarantee success (i.e admission to one of the top accelerators). That said, over the years, a lot of lessons have been learnt about must-haves in your application to give yourself the best possible shot. For e.g. [1] http://ycuniverse.com/yc-...