When it comes to raising money you must remember that risk is a perception. Your job is to drain the risk! Below is a link to a resource I provide my investors. The 50 questions are specific to product design/development but the 15 categories are questions that apply to any industry. If you can...
You avoid it. How? By having a clear plan and having decided ahead of time what's important. Many entrepreneurs, especially those without a lot of experience at it, confuse hyper-activity with progress. Don't do that. Drive your own activities, gauge each thing you do against it's impact on makin...
Start up ideas cannot be fabricated like that. The best start ups ideas come from the "why" and solve a problem that the person is passionate about. It's not just coming up with an idea, it's about whether the idea is solving a problem along with its acceptance and sustainability. As far as bei...
It depends on what you're looking to monetize it with. One recommendation is affiliate marketing, because it happens under the table, in a sense. For example, get the plugin provided at the bottom of this answer. Browse amazon for products particular to your audience. If you're running a Faceb...
Shopify is best use case for $0 to $1M ish, depending on product line, how many transactions that makes up, and if their are some custom things that are not possible on Shopify that realistically lead to huge gains that would cover more costs of a custom solution with something like magento. I r...
Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typicall...
Use marketing as a means to gather more data and test. Marketing is one of the most underrated and undervalued skills in startups. Startups don't struggle with competition but getting attention. Marketing drives more data into the product, thus you can validate your theories. Pre-product mark...
Number of clicks, time among each and most importantly offers to opt in. I find people delete apps easily and if you connect through email / other channels faster w/ offers you have the ability to stay in front of the user.
I don't think I would add anything to Sean's pyramid but I do have my own approach to things that essentially breaks it down a bit more to a granular approach. 1. Find users who've had success If you're lucky to have 100-1000 users, I'm hoping you can identify 5-20 of them that love your produc...
Groupon made a billion dollar business out of email marketing. I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits an...