If you're not a coder, I don't know how you're going to publish code... but I'll look past that. The best thing to do is host the code on Github, then create a website for the project using Github Pages. At that point, gaining traction from the community so other people contribute to it has a lo...
Business lead generation. Give the reader a taste of the content and have them fill out their info to get access to the entire report. Then you build a list that you can market to later. Hubspot does this well - http://www.hubspot.com/marketing-resources. As a rule of thumb nowadays content shou...
Topic targeting is a broad way of targeting people who've expressed interest in that topic or "related topic". It's a good option if you want to create awareness, do branding or generate likes. But when your end goal is sales/leads - it's good to go for precise interests as that's like exact matc...
At this stage there are lots of decent web tutorials but I find Ryan Bates Railscasts some of the best for learning the technology. However if you want to just become better at Ruby and Javascript there is no substitute for good books. I've just been reading Avdi Grimm's Confident Ruby and I thi...
It depends how clear your idea value is without it, or with a rough one, or mock ups vs polished. There are a few goals you are trying to conquer with a prototype, overall its about concept clarity and valuation. 1. customer/investor acceptance: "i want that" 2. customer feedback: "you should ...
I think the main reason would be the obviously mis-perception of the value of your company. I do believe people still look at crowdfunding sites like kickstarter and indiegogo as hobby or fun-type of investing as opposed to serious investment. Another reason would be the amount of investment doll...
By not focusing on being the CEO for the name and focus on your customers, employees, and the services you offer.
There is no formula for that. Read as you need to. Have your mentor(s) suggest books that are specific to your needs. A good starting point might be one relevant book per month to start. There are also those book summary services that can give you the themes of the books in 5 minutes of reading. ...
I think that the answer is dependent on the level of technical talent that is already on-board. If you have an engineering focused squad, you can get away with rudimentary understanding. To your description a "non-technical CEO" is just that. Of course, whenever there is a gap in the team, it is ...