Shopify is best use case for $0 to $1M ish, depending on product line, how many transactions that makes up, and if their are some custom things that are not possible on Shopify that realistically lead to huge gains that would cover more costs of a custom solution with something like magento. I r...
Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typicall...
Use marketing as a means to gather more data and test. Marketing is one of the most underrated and undervalued skills in startups. Startups don't struggle with competition but getting attention. Marketing drives more data into the product, thus you can validate your theories. Pre-product mark...
Number of clicks, time among each and most importantly offers to opt in. I find people delete apps easily and if you connect through email / other channels faster w/ offers you have the ability to stay in front of the user.
I don't think I would add anything to Sean's pyramid but I do have my own approach to things that essentially breaks it down a bit more to a granular approach. 1. Find users who've had success If you're lucky to have 100-1000 users, I'm hoping you can identify 5-20 of them that love your produc...
Groupon made a billion dollar business out of email marketing. I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits an...
Retention - if you build something people want/use AND come back and use often, then you can usually figure out a business model to make it work (if there's a big enough market).
I use any resource at my disposal, but I think it comes down to a little formula that takes in these two data points: 1) what am I trying to build? 2) what are my strengths? Here's how it works. I basically calculate a "success probability outcome score" based on these two factors. Here are som...
Grass roots marketing is always best (and cheapest). If you are near schools, "partner" with the schools and offer incentives for the school - for example, 15% of sales this Tuesday will go to John Smith Elementary, just come in and tell us you are with JSE. Get the school's buy-in and they will ...
Definitely traction (marketing, sales, customer acquisition, retention) and not infrastructure. You don't have a scalable business, you're "seeking" one. So seek it first, then worry about scaling. Put it this way: If there's two otherwise-identical businesses, and P has "good infrastructure" ...