Only do things that move you closer to shipping. I'd also look at ruthlessly cutting scope so you can get your product out the door. Most importantly, focus on making consistent progress every day or week so you can actually ship your product and start getting revenue from it.
There are basically two types of SEO outfits. There are the "chop shops" of the world offering dated solutions like link building, etc and charging a monthly fee for supposed maintenance. Then there are credible experts who understand that the overall experience of the web assets is what catapu...
First of all, you need to get really clear on who your actual customer is, and where they are. Are you actually selling direct to Gen Y (ie, internet, retail stores, etc) or is Gen Y your end user (ie, you're really selling to distributors or directly to corporations, site managers, HR profession...
It depends on a few factors. I would say that it's the investors that value your company, not you. Until there's a (first) funding event, valuation is a theoretical thing. A bit like real estate, your home is worth what the offer comes at. That said, it depends on the potential of the idea, t...
First of all BE VERY CAREFUL about exiting investors while bringing new ones on. You cannot give investors money back out of proceeds raised from new investors. It's illegal (called Ponzi). This is a VERY tough scenario since you are dealing with two substantial issues - 1) building (or rebuild...
It's very important. (first, read this article by Josh Breinlinger - http://acrowdedspace.com/post/47647912203/a-critical-but-ignored-metric-for-marketplaces) The way you achieve success in a marketplace is by driving liquidity for both your supply & demand. Demand-side Liquidity = When users ...
If you're not a coder, I don't know how you're going to publish code... but I'll look past that. The best thing to do is host the code on Github, then create a website for the project using Github Pages. At that point, gaining traction from the community so other people contribute to it has a lo...
Business lead generation. Give the reader a taste of the content and have them fill out their info to get access to the entire report. Then you build a list that you can market to later. Hubspot does this well - http://www.hubspot.com/marketing-resources. As a rule of thumb nowadays content shou...
Topic targeting is a broad way of targeting people who've expressed interest in that topic or "related topic". It's a good option if you want to create awareness, do branding or generate likes. But when your end goal is sales/leads - it's good to go for precise interests as that's like exact matc...
At this stage there are lots of decent web tutorials but I find Ryan Bates Railscasts some of the best for learning the technology. However if you want to just become better at Ruby and Javascript there is no substitute for good books. I've just been reading Avdi Grimm's Confident Ruby and I thi...