Source: I founded a major display ad tech business. (What about Google's prediction of $100B by 2017?) I believe there are a few key things that need to change: Publishers need to wake up and stop forcing buyers to use old school hand-to-hand combat direct sales methods (where 70% of the curre...
Source: I founded www.buyads.com and www.isocket.com, which powers the direct ad sales for the web's best sites (like TechCrunch, AOL, Microsoft, etc) We hand invited the publishers that join our market because, as your question suggests, there is some threshold between who should and should not...
There is a difference between your product being open source versus the tech stack you use to build it being open source. You use email to conduct your business, and that's based on an open standard! Whoever told you it's "absolutely imperative" that you use Rails instead of an "open" language l...
For pure B2B, nothing beats the free and fee offerings at http://www.marketingprofs.com/
Starting crowdfunding while in beta is good - you already passed part of the way. So for backers it is less risky to support you. When I've started my project - the only real option was KickStarter. Now it is the same because only KickStarter has "blockbuster" effect - huge paying audience. On K...
Good question - digital B2B is definitely a particular challenge. One factor that determines the approach is the nature of your potential buyers' online habits. For example, if a significant percentage of your potential buyers use X social network, it makes sense to develop strategic marketing ...
If you have a self-hosted Wordpress blog, there is a great free plugin called "Tweet Old Posts" which will promote older posts on a schedule you set. http://wordpress.org/plugins/tweet-old-post/ It works really well and is simple to setup. Cheers, Hani
The disadvantage(s) are: These answers address the question assuming the large corporation is the largest shareholder in the investment round or at least 40% of the investment offering. Public perception: You raised the issue in your question. How many of your potential customers would percei...
We have some success with it, but I recommend you check with Hiten Shah at KISSmetrics. I believe he told me that most of their sales can be tracked back to their content marketing efforts.