For me, and being a developer of mobile apps and websites, it is that most self-proclaimed mobile marketing platforms do not take the mobile target market into account at all and instead, show a regular internet marketing platform but with a "mobile" label. For example, if I am trying to connect...
Qualifications on the answer: Created the first website to be ever commercially licensed by a ministry of education for in-school use (Brainium 1996). Was a VC associate at a 500,000,000 firm called Knowledge Universe focused on all things education-related that intersected with technology. Shor...
Stop thinking you don't have the skills to do something. You can learn anything if you decide to, but assuming up front that you can't (forever) is dangerous. my2cents
I believe that personal passion is the only sustainable way to pursue any idea and / or startup in the medium and longer term. In the short term, there's loads of other things that keep you going: momentum, money, press, great feedback, investor interest, new customers etc. What these things how...
It looks like you're not looking for someone who can scale and become a full fledged CTO (or you might not even need one), so try to look at it as a founding engineer hire instead. With early founding engineers, you can sell them on things like: - opportunity for learning - understanding busin...
Some key differences to consider: - Coaching is based most often on a monthly retainer. Mentoring can be as well, but is usually offered without a fee, often based on a personal request or referral. - Coaches rarely give advice, coming from the perspective that the client has the answers within...
There are three questions here: - the strike price of the options - the market value of the company - how much those options are actually worth to the recipient 1. The strike price is the price people pay to exchange their options for shares. You can set any strike price you like: it's just a n...
A typical rule of thumb would be that an established company sets aside around 15% of the outstanding shares at any point in time for employee options. Those get split up among employees based on their contributions. Depending how key these VPs are relative to other employees you have (remember ...
If I had to pick a single efficient and affordable way of getting in front of a targeted audience I would have to recommend Facebook in-stream ads. You control the budget, the target group and the message and they are, right now, offering the highest conversion rates for mobile apps. Keep in mind...