1. Make sure you have a great list. By "great" I mean targeted to the specific demographic and psychographic profile of your market. 2. Make sure you have a great message and offer. 3. If you aren't a skilled copywriter - hire one. Consider your cost of client acquisition (and if you haven't calc...
Hello, I am a Marketing responsible for online video monetization so your point rings a bell. Few questions need to be answered in order to build a successful strategy : 1/ What kind of instruction do you have in mind and for which target ? 2/ How many video do you plan to produce per day/week/...
Probate is tough. As I helped to launch my Real Estate Investment & Management Firm almost 10 years ago, I was on the lookout by monitoring the updates from the Public Guardian of my local County and other venues. But, the challenge of dealing with the Courts outweighed any potential gain.
1. Let's define successful. Each of us has individual goals and only some of them are monetary. But I take it you are asking about how to make money consulting! I'd be very careful listening to the advice of a consultant who isn't successful by that measure. I pledged to never accept money from s...
Billboard ads have some of the worst response rates out there and some of the highest costs. The companies that look at things like billboards are the ones who probably won't pay the bills for your marketing services because they'll be bankrupt in 2 weeks since they make poor decisions. Want to ...
Many well-known SaaS companies have doubled their prices. I've personally worked with a few that have gone through it. In most cases, your conversion rates stay the same and you see a huge jump in revenue. This is because people tend to under-price themselves. Also, your product improves over ti...
Dan has given you some excellent advice. On the low-level, purely mechanical front, send your pitch via some tracked service like FedEx or UPS, for two reasons. 1. Nobody is going to throw one away without opening it. 2. When a road-blocking gatekeeper rolls you to a stop, just say: "Could I sp...
The way I hire anyone is to find someone who's currently employed in that role for a company in my existing market. You can find that person using a few techniques. 1) LInkedIn: Search who's currently doing technical sales for companies similar to yours, and reach out to them to get advice on "...
I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on...
Can you demonstrate value for them? All the words you're using here are very negative; you need to find a positive spin because I'm not going to pay for something which sounds so negative.