The answer depends on your situation: You could be a start-up that is more concerned with not blowing tons of money, or you could be in a rush to be done. In both situations, your objective is to find inventory sources that work quickly and then massively scale into those inventory sources. I am ...
Authorize is my choice. Don't use them directly-- set up your own UI. Though, from a "millionaire" point of view you shouldn't be accepting CC for medium/large marketing jobs to begin with. Any firm with authority should be able to have a "check, money order, or transfer" policy. There are too m...
My suggestion would be to only spend time and energy on PR activity that serves a greater purpose than winning the contest. While this is a great excuse/reminder that PR is important, think beyond the startup battle. Look at this as an opportunity to tell your story. Here are some thoughts that...
This is not a sarcastic comment: you hire a marketer or marketing firm that knows what they are doing. Marketing is a science and art that requires skill-- it's like a doctor/surgeon for your company. You wouldn't do open heart surgery on yourself-- why would you try to do surgery on your compa...
Hi. I'm a Business Intelligence consultant with most of my customers being call centers. There are definitely guidelines you can apply but it will be based on several factors. Your question references ratios, which I assume means you would like to know how many agents per customer. That number...
Getting some of your relevant authority content in the front of some of the decision makers or Influencers of your target market is a great way to make entry. This is done via content and Influencer marketing using digital and social networks. We work with Construction firms to develop strateg...
All data ownership comes down to the terms of service for the providers involved or the agreement negotiated. It really all depends but those are the 2 places to look.
If I have to tell you only one thing: it is Distribution. Most of the entrepreneurs (including me at one point) are so obsessed with the product and adding new features to it. They completely overlooked the fact that Distributing the product is what play single most important role. Even over the...
I have written hundreds of blog posts by interviewing amazing people. I have interviewed best selling authors, CEOs, entrepreneurs and more. Here are my five tips for getting the interviews... 1. Ask - most people want to be heard and they will grant you an interview if you simply ask for it. ...
Obviously, they do the fundamentals well. Good brand. Good experience. Good word of mouth. Good PR. Etc. Etc. But after my interview with Ryan Graves, the head of Global Operations at Uber (https://www.growthhacker.tv/ryan-graves), it became clear that they are operationally advanced and this is...