I'm not a .COM purist. In fact I own quite a few .ME domains and have sold half a dozen of them or so. However, building a business or brand on a non-.COM extension like .ME requires some additional analysis. It's impossible to advise you on which name / domain to choose in the absence of the ...
I know that on Facebook and Twitter you can schedule ads and posts so that question should be answered. I know in Facebook you can target users by whether they're using a mobile or desktop device and also by which operating system they're using i.g. iOS or Android You can also target by intere...
There are many strategies that work for new sales people using LinkedIn, one of my favorite is active lead gen. For high ticket sales, new hires do well to talk to the sales manager about who the company's best clients are. Armed with this knowledge, the sales person can profile the common trai...
You will always be your best PR agency. Because if you can't sell yourself, then no one will be able to sell / market you. In my experience, when I start something with money as the focus I fail. However when I work to create something amazing for others, I win and win big. My advice is to fo...
If you're asking about how to *start* spreading the word, my fear for you is that you haven't done sufficient customer development to validate the need for your app and inform your core product thesis. Failure to do so will almost always end-up in product failure. If this is the case, you might...
Choosing the right domain is what I do for a living. If you'd like to schedule a call, I'll give the matter some thought ahead of time. We should be able to figure things out by phone in 15 minutes or less.
I'll first answer this from a product and development perspective: This answer is written assuming you have done everything right to launch a product that has already established product/market fit. First, you want to fix the "leaky buckets." Brett Martin wrote a post-mortem of his startup and w...
I like the name "Melissa" — but I wouldn't use a website URL like www.melissahome.com because it just doesn't feel "natural" — I would choose something that implies what Melissa means to us... For example: "Ask Melissa" or something like that. Good luck!
Network with people you trust. Sell them your excess leads for a percentage of what they'll derive. Choose other freelancers, whom you might consider bringing on board if an agency emerges. This way you have only enough collaboration initially. In other words, you're not compromising your own...
I help B2B companies find their most profitable customers. This a tough spot with no cut and dry answers. I would ask the following: - There's a lot of things I could do, why did I choose to do this? Think of this as a gut-check to gauge whether you want to push through or not. - Define 'no tr...