Steve Blank has already covered this in depth in his book 4 Steps to the Epiphany, as well as a video here: http://startupweekend.wistia.com/medias/tao3s8hf7l My approach is based on his outline, with a twist. 1) I try and conduct the interviews at the customers office or place of work, at minim...
You have two questions. One is how to actually establish a price or pricing plans, the other are tactics most useful after pricing has been established. I think Laura provides some great tactics around pricing but as I read her answer, I think it addresses the tactics part less than the pricing...
Staff augmentation vs. project work in A&D are really two different companies. Another key segmentation is work that requires certification (NATO Clearance, secret clearance, Airbus/Boeing training, etc). On staff augmentation, a lot of young firms start off bringing in good ex-employees of the...
Anyone who tells you that the branding and design isn't important is smoking meth. Your brand is one of THE MOST IMPORTANT things related to your company and product. It is the firs thing someone sees and it is your FIRST impression. Because of that, your prospects will make a slew of initial j...
Place looks great. Wish I lived closer ;) While there are a number of tactics that could get you more people coming to your website, my concern is that those who do visit are unlikely to complete a booking given the number of steps in your registration process. I think there are a number of "q...
I love what Lee said about being yourself but staying on message. And Ali was right: choose your goals then plan backward from them. Twitter is a tree: the more your water, fertilize, and prune it, the stronger it will be. Here are a few quick tips: · Actively prune inactive and spam accounts...
Carolyn's points are spot-on. Tactically speaking, I would suggest that you make contact with the recruiting partners at the top VCs. Greylock, a16z and others have partners specifically focused on helping their portfolio companies with recruiting. Cold calls and emails with a "I'm an entrepr...
Whenever I think of skills, the first one I think of is people skills. I think that is the most important type of skill-set to have. Knowing how to treat and talk to people is beyond important in the workplace. When you know how to talk and treat people, it really doesn't matter what kind of prod...
Spend zero time worrying about building your personal brand. Spend all your time focused on achieving your goals building your business. Simply put, the best way to build your brand is to achieve success. Let others evangelize you, whether it be investors impressed with your growth, customers ...