Depending upon what aspect of AdWords you want to automate, you can look at various tools. As Megumi suggested, Marin is a good option for bid management. You can have a look at Optmyzr (optmyzr.com) to automate account management activities. Cyfe is another option to automate reporting and build...
Hi I have ben working in the field of Mobile Marketing since 2008 and even though most of our activities has been targeted a consumer market the mechanism is much about the sam. If you could provide me with some words about what type of products you are trying to sell to whom - I'd be glad to hel...
I'd ask Rocco Baldassarre. He is the best online marketing consultant I've ever seen and can surely give you concrete advice. Said that, my advice would be a) your own e-commerce store so you can drive traffic to it without losing money on commissions b) learn from best selling products (you ca...
While the development of a "freemium version" might help you build a customer base, it could consume a significant amount of your time and money without the assurance that your free users would every become paying customers. Since you're a one person operation, and running on limited capital, I'...
UserTesting can be instructive in terms of understanding whether people understand your copy, CTAs, and intended flows but generally, I've found the quality of their panels to be pretty low. You're almost always getting people who are not your actual users, so the feedback can only be generally...
Being a Google Partner has many benefits, but they revise them all the time. Google seems to protect their intellectual property heavy, so as a partner, you can display their partnership logo to your potential clients. Also, when they roll out new products in beta, you know before the public doe...
I consult with clients who are looking for the right outsourcing situation all the time, and the best way to get started is to figure out what kind of outsourcing partner will be the best 'fit' for your needs. After that, it's easy to find out where that type of outsourcing partner/contractor/fre...
I've always hired only ridiculously brilliant engineers and those that were either entrepreneurs or entrepreneurially minded (i.e. attended startup weekend, contributed to open source, blogged, etc). The best way to find them is to go to the events they attend. Typically it's developer meetups,...
I would suggest that web design services is going to have a very low conversion on Yelp. One of the best ways to advertise design is through Dribble, Behance and sites like it. Generally speaking, unless you've got a compelling offer that you attach to your campaign (e.g. free consultation), yo...
What an awesome question! Businesses are running into this issue more frequently that ever, good news is, it can be done. Having worked on projects with oDesk, Fox Television and Wikipedia and having a very very small staff, it's certainly possible. Here's how I say it in our pitches to larger o...