At WP Engine, everything in marketing and sales is included in CAC. Salaries, commissions, coupons, direct advert spend (which you're saying you don't yet have), fees, travel and other costs associated with conferences, etc.. My advice is to err on the side of putting too much in CAC, because t...
I own / operate physical therapy clinics in the Denver Metro area and have been effectively generating leads and generating new patients online for the last 3 years. And the cost of acquisition is surprisingly low (from as little as $0 if you do some of the things in-house to less than $100 for t...
They've kept it simple, you don't need to fill up sign up forms and remember your user name. Your GSM SIM card is your identity. Secondly, they tightly focused on SMS market. Didn't go for multi party video conferencing, screen sharing, and other seemingly cool stuff.
In short, someone was willing to pay $16bn, therefore it's worth $16bn. Trying to tie intrinsic value to private companies is tough, and doesn't follow a logical path. If you look at Facebook's angle, it becomes pretty clear: When you have 1 billion users, but still want to grow, you have to pa...
Yes if you have a site that has traffic these can be great streams of revenue. If you google my name and check or Adsense check you will see me holding a check and what can be possible :)
As Ken suggested, there is a wide breadth of mobile offerings and although there are some great "mobile only" funds, each investor / fund has their own thesis that makes them interested in some but disinterested in others. Also, if your revenue generating, you should seriously consider bootstrap...
UX research companies are your best bet for creating personae. They understand a lot about your users from you and your team, then go on the field and talk to a certain number of users (online or face-to-face), they will finally create rich personae for you. If you want to conduct conceptual tes...
Hi Rebecca, I would love to connect you with one of my contacts that brings medtech inventions like yours to market. There are an R&D wing of a healthcare provider and have brought some cool products to market already. Please send me a quick message and I'll get you my email address and set you u...
I recently went trough this with https://www.3dagogo.com and previously with http://www.artgonia.com Find a channel that already carries one side and, find out if you can 'borrow' their content or access to people. For example you can scrape yellow pages listings for car dealerships ( filling u...
NOT Wordpress! Facebook uses PHP among other languages, if that tells you anything. Every programmer will be bias toward what they like and what they are used to coding with. The bigger question for you is, have you completed your due diligence? Is there a real need for another crowd funding pl...