GREAT QUESTION! I loved doing trade shows and with our strategies we would get 10% of all the people who attended to sign up at our stand which is unprecedented. We did this WITHOUT any need to give leaflets to people who would just walk past and forget all about you. I have taught this strat...
I guess it will really depend based on your target audience and how you can make yourself stand out. In all cases you can try with the following: 1. PR Focus on getting publicity from blogs and online media sites. This will help you a lot when it comes to user acquisition (your target is alread...
The two answers here are right in a sense to call to your attention what a challenging endeavour it will be, should you decide to pursue this, but neither actually answer your question as you've stated it. You should begin developing this idea by doing customer development with other peers in yo...
If there are any general similarities or common ground between the two target markets you can accomplish this goal with a single blog using target market-specific keywords and category names. I have a client who is in the home improvement industry, installing replacement roofs, siding, windows, d...
If you have a wordpress site try one of these: http://premium.wpmudev.org/projects/category/plugins/?s=calendar
I have a business that operates in this space and it can be tricky because of the dynamics. That said, not knowing anything about the sector, size or scope of your business and the question it makes this hard to answer. It's generally accepted that the greatest example of a 2 sided market is th...
I would suggest you self-publish. Let me break down the mobile game landscape for you in a single statement: *You can only grow a game if your LTV (Lifetime Value) is greater then your CPI (Cost Per Install).* I assure you, that once you have that formula successful, finding money to support c...
To put it simply: their VCs. Take a look at who funded them: Seed (12/2013) $1.43M Google Ventures Initialized Capital SV Angel Brett Slatkin Harry Cheung Fuel Capital Index Ventures Kleiner Perkins Caufield & Byers S-Cubed Capital Series A (3/2014) $8.6M Kleiner Perkins Caufield & Byers Garry...
Ask them to brief explain their methodology and most important the KPI's that they will track thru your project. That way you can compare different agencies KPI's and see the ones that make sense with your business goals. A few ones to exemplify: General: Traffic, Sources, Conversion Rate, Bounc...
Here are several: 1. What other sites did you develop? Ask for domains and the actual parts he/she worked on (i.e. design only, functionality of X, Y or Z) 2. What's your background? You're looking for someone with real experience, not someone with just a degree. You're also trying to figure ou...