Hi - I run three successful companies of varying sizes. It can be done, but it is not easy to accomplish and it is easy to get sidetracked if you are not intentional about developing focus each and every day. I've written and podcasted a fair bit about this subject (http://wisenapkin.com/tag/foc...
Interesting question - But one that (for me) requires additional information for me to give input: -What kind of "partnership" are you interested in? (i.e. Strategic Partnership where you work together for mutual benefit) -What is the intended / desired outcome for you? Why are you seeking comp...
As lawyers have jumped in already with lawyerly advice, I'll offer you a different perspective to your question. Apple allows two types of publishers into the app stores. Individuals and Corporate Accounts. Corporate Accounts require a Dun & Bradstreet number which of course, require a corpor...
First - I'm inclined to agree with Darin. I've been marketing to MDs for over 17 years and have had some incredible successes and some major disappointments regarding my approach. To help you with your marketing plans might I suggest: 1. You get more specific about your "avatar" (i.e. protot...
Selling to enterprise customers is about demonstrating value while reducing risk. You will need to show irrefutable proof that your solution will address a pain - ideally, one that is both urgent and important (Eisenhower matrix/Covey). The best way is to point to tangible examples of where you h...
Paid traffic via Google AdWords will be your quickest/easiest option. Setup a couple of campaigns around highly-relevant and low-cost keywords. Target KW's that are very specific and you'll get them for less cost-per-click. (CPC) You can turn the funnel off as soon as you get enough users for te...
I know you've already decided to use a bid management platform. However, I'd like to share with you my experiences. As an SEM agency managing $30 million+/year, we've invested tens of thousands of dollars into streamlining our work effort with a bid management platform. We've specifically used M...
LinkedIn is the world's best recruiting source. The advanced search fields allow you so much criteria to build a hit list of potential candidates. Making direct outreach will likely result in a 20-30% response rate. I'd look for someone who is less entrepreneurially inclined by targeting peopl...
I can discuss having done indepth research before we select Marin software