You should make the name that the donor sees on their credit card match the brand name as close as possible. Structurally though, your npo should be collecting the money directly. Having built Canada's first - and at the time it was operational - largest crowdfunding platform for charities, I'd...
Marketing to large companies is a team sport. You cannot expect to just target the decision maker and convert them. You need to really understand how enterprises make purchase decisions and also that you have diverse groups of stakeholders, from the end users, to IT, to Finance to Purchasing to t...
It sounds like you're off to a good start with your lead generation. While it is important to keep lead volume strong, it's even more important to have a way to follow up with these leads and continue pushing them through your sales funnel until you can convert them into revenue. Without that fol...
Ries owns 'Lean Startup' trademark. I doubt 'lean' by itself is trademark-able, and isn't claimed by Eric. Someone else may claim 'lean career development,' so might be worth a trademark search.
Practice. Practice. Practice. You will improve. Do you have people to practice with who can give you feedback?
This is an important question that I am often asked as my clients prepare to make the most of their time at large events. Remember, your primary purpose for attending is to establish meaningful connections. Sure, you might hear and exciting speaker or two, but the most important reason to go is...
This is a good one. I'd recommend reading The Innovator's Dilemma by Clayton M. Christensen. It provides a lot of insight into how companies get so invested into what they've built that they have a tough time identifying if/when to adapt to emerging technologies, behaviors, and helps identify how...
Silicon Valley Bank. Tell them I sent you and they'll take care of you ;-)
Agreed. Pownce and FriendFeed were both hailed as Twitter competitors in the early days. In 2008 Twitter was consistently plagued by downtime as they had trouble scaling. However, the service was simple and easy to use and they did a great job getting early digital influencers and celebs onboard ...
There's never a substitute for building your product and talking to customers. If you're not well versed in growth hacking, let's talk. Depending on your market, there's a variety of algorithmic ways to pursue customers and hundreds of API's to power the pursuit. The one insight I have here...