Great question! I am an attorney, and have experience from both a legal perspective and a business perspective. I hope my thoughts on the matter are helpful. In a situation where the integrity of your business is called into question, and the trust of your customers has been shaken, you need to...
Because you are still in the idea stage, the first thing you'll want to do is ensure that you have product/service-solution fit. You need to validate that your service solves a real problem and that there's a big enough market to develop a successful business around it. I recommend conducting r...
Enter your answer issue a press release and try to solve the problem, you can use press release services or ask a reporter of your local newspaper to do a story on the solution. Bad press and bad things can happen, it is the manager job to do crisis management, repair the damage, and regain rep...
In my experience, the longer sales cycle requires more attention. The metrics will be unique to your business, but you can't go wrong with these: Marketing & Sales Metrics Look at metrics that will help you scale and project growth, and then accelerate opportunity to close velocity #s and conve...
Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but ...
"Is it worth my time?" Given that the compensation from an advisory board is equity in a private company with no actual market for it's securities, this is really the most important question. The likelihood that advisory board compensation will result in real financial compensation is very low,...
In my experience, and based on the way I coach my clients, creating a pricing model without first creating a business model is an indication of a poor strategy. That said, here are my thoughts based on the information you've provided: 1. You are incorrect about your assumption of "the less the...
Hi, Nice to meet you. I manage all marketing and sales for Ometria a SaaS Ecommerce Intelligence platform. What technology are you trying to sell? Would you be able to tell me more about your current business model, product and goals? Regards, Ed
Dakno Marketing...I was a very successful Realtor in Phoenix for 15 years and I was on the 1st page of Google for a lot of Luxury Home cities in the area. Dakno seems to understand the entire process better than anyone and they have been focused on it for probably all the years I was n business w...
If they aren't willing to provide transparency and full disclosure - allowing you to complete your due diligence - you might be better off to move on. In other words - based on their elusive behavior and lack of willingness to cooperate - the egg you are looking to crack is likely a rotten one. ...