I don't know if you have tried this yet, but sometimes having a lookalike custom audience that is 99% similar doesn't always preform better than the lookalike audience that is 97% similar. If I were you I would go through AB test each of the different lookalike audiences, so try 99% vs 98% vs 9...
Hi there, I totally understand your nervousness. Your App Store credentials probably feel like the keys to the kingdom. The question you have to answer is whether or not you trust your offshore development team. If the answer is no, you could use a "remote control" app like TeamViewer (http://www...
Freemium revenue for mobile apps was up 211 percent last year (2013), according to a report from mobile analytics company App Annie and IDC. 83 percent of the top thousand apps on each of the iOS app store and Google Play — monetize via freemium, an even bigger proportion of revenue generated by...
I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at ...
The best way to build an MVP for any SaaS product is to create a landing page that looks like a real product. Here's an example of one I built. http://www.happiily.com In this case, it advertises the primary features of the product and invites people to sign-up. When they do, they are asked f...
I love this question. If you have to work on the side while building your business, I recommend doing something you absolutely hate. That keeps you hungry to succeed on your own. You'll also typically save your energy for the evenings and weekends where you'll want it for your business. Don't exp...
You may find this article helpful: http://www.smarthustle.com/article/how-5-smart-hustlers-found-money-for-their-startups/ In short, one entrepreneur, who was looking to borrow money, founded TrustLeaf as he was encountering exactly this question and found no good solution. His new company now h...
I think my question would be have you looked back into the strategy of physical rewards for health motivation? Rather than recommend services offering gym discounts, health supplement discounts etc. I'd rather go back into the reasons why you want to offer rewards in the first place. From most i...
That is a really ambiguous question - if someone gave you money, it really doesn't matter what you did with it. The money they gave you needs to follow tax laws related to gifting. If you invested that money and made a profit, you need to pay capital gains on your profits unless you have done som...
I'm assuming you're talking about yourself, working for another company? The first thing to consider is that a "1099" is NOT an employee, rather an "independent contractor". The IRS takes it seriously when a company claims 1099 contractors, when in fact, these contractors are treated as employe...