You may be surprised to find that Baby Boomers and Senior Citizens are fairly active in online communities and social media because this is how they stay connected to family and friends. I wouldn't ignore it entirely. Two things I would do: First, If your online business lends itself to creatin...
A whole lot more data is needed before anyone can answer this question. "Some people want it"...have you identified a target market? Are there similarities in these people? How many? Did they tell you what they'd pay for it? Why didn't they pay you for it already (before you wonder about this, p...
It can certainly be tough to build up a substantial follower base, starting from nothing or very little, especially if you haven't launched your product yet. But here are a few tactics to help you get in front of more people pre-launch: 1) Start sharing tons of useful content. Before you bother ...
I respectfully disagree with Lane. I don't think that his suggestions are going to to yield results for this site. A 200,000 rank on Alexa isn't actually traction. Sign-ups by themselves aren't worth much until you get to the high tens of thousands, and even that number isn't worth much in a...
Some of this is stage dependent and all of it is highly dependent on the team above the product manager. The simplest answer of course is to find PM's from companies who have had exemplary success where the Product Manager candidate either led prior success or was exposed to it in a meaningful ...
If the problem is vetting, really the best way is to get someone technical you trust (or with good reputation) to evaluate them. There are plenty of technical people whom you could hire for a day to give their opinion of any candidate. However the real problem is usually finding the candidate a...
Convertible notes are by no means "earned." They are often easier to raise for early-stage companies who don't want to or can't raise an equity round. Equity rounds almost always require a simultaneous close of either the whole round or a defined "first close" representing a significant share o...
I very much disagree with Mark's assessment. You shouldn't compensate this person for the COO role until they are confirmed into this role and working full-time in this capacity. If they are a part time medical advisor, they should have a very small amount of equity to begin with. It would de...
I would suggest you search for and read out blogs. I can't think of any entrepreneurs who aren't also blogging. I have two blogs: brightideas.co and http://groovedigitalmarketing.com
Music curation is something that greatly interests me as well, and one of my projects slated for 1-2 years out will be in that area. Don't forget that -- apart from being united by musical taste -- fans usually have MUCH else in common as well. Musical taste is a great predictor of other demogr...