There are two value sets here: yours and the prospect's. You may value your service at $X, but if your prospect doesn't see it that way, that value does not exist. However, you do have to start off with your target value. Have a "base/best case" value, and a "bare minimum/worst case" value. Th...
Most companies these days have people responsible for external innovation and business developement. Somebody with the tittle 'licensing' might also be appropriate. But the key is - never try talking to R&D or marketing people and make sure you have a solid value proposition to offer. Some times ...
You can approach Airlines for co-branding, ask shops in Airport to promote the app, ticket booking sites to promote your app in signature of the mails they send .. there are lot of avenues. What exactly are you trying to build. Call me if needed. I am consulting architect with 14 years of exper...
Yes. That is the whole purpose of the USPTO filing system. Whoever is first to file gets the mark. There is common law usage which they could argue but first to file is generally upheld.
The resume's purpose is to Get You The Interview. Not get you the job. It can't do that. So anything that helps you Stand Out and get that callback for the interview is fair game. I don't even recommend using a resume anymore. Develop online content and get it in front of employers who have the...
First, when you make enough sales face-to-face, hire someone to manage social media for you. You don't have to do it like everyone else, but you need to have a presence online to be a serious contender in the marketplace. Even people who meet you face-to-face may be less enthusiastic about buying...
Teaching. Set up some sort of online, or even better, night course at a local college. Charge for it. By teaching, you set yourself up as an authority on the subject. The more you teach, the more people see you as the person who knows those most on the subject. What you'll get out of it is...
Have an interview plan. What is the purpose of the interview? Don't be wishy-washy. Your two questions today could have used a lot more detail. I do many of these (and am an expert guest) on my blog at http://www.salestactics.org. Here's an example of several: http://www.salestactics.org/sales-e...
If I understand your question correctly, you are asking about information interviews. That is the term. People are cooperative and like to show off what they know (I'm doing it right now!). So let them. This isn't hard. Nearly everyone you call will be open to at least talking with you on the p...
Develop executable strategy and prioritized action list... The devil is in details of course. And lots depend on the field and type of business you are trying to build. I mentor a lot to startups and formal accelerator programs. Glad to discuss if there is an interest.