I'd argue that adding "app" to your domain name *strengthens* your brand by making it more transparent and honest. It's accepted practice; see, for example, bufferapp.com and umergencyapp.com. "Try__.com," on the other hand, is less advisable: it sounds tentative and uncertain. For other URL o...
In addition to the great advice that Trishul has shared, I’d like to add that your event is also a business. As someone who produces my own live events (sponsorshipbootcamp.com) and speaks at the events of other promoters (author101university.com, movepeopletoaction.com, etc)... one of the bigges...
I am a firm believer in hiring professionals to do a professional job. We have worked with dozens of freelance videographers and helped brands achieve some sharp marketing videos. So some tips: 1) Hire a freelance videographer and writing team. Developing a story board is not easy and there are ...
Use Google Forms. It works well to conduct surveys. They have lot of the functionality built in. You can use it for a number of other things as well.
If I were you I try the following (assuming you know which stores you want): 1. Play dumb and call their support number and when they answer tell them that you dont know why you were routed there when you wanted to talk to the marketing department. 2. Create an email blast to either info@thest...
I read your story and I feel your pain, but I have bad news. The problem is not your people, the problem is you. You have a responsibility that goes way beyond developing great products that wow customers; you have the responsibility of leading! Leadership is one of those subjects that most peop...
What the others said about 301 Redirects is correct, but you should make sure nothing is left out. I find it is better to plan ahead as much as possible to avoid errors which could affect your rank. Using free tools like SEO Spider can help you figure out all the links on your site that point to...
This is a tough one. When I started my prepared meal delivery service in Toronto, there was no way to make it legit working from home. I also was a vendor at a farmers' market and the only prepared products that were able to legit be made in a home kitchen were products made on a farm. Otherwise...
In the past 4 years of marketing successful crowdfunding campaigns on both Kickstarter and Indiegogo, we've consistently seen drops in consumer traffic to these sites during the holiday months, as potential backers are purchasing products for the holidays that they can gift, not necessarily backi...
Asking a broad question welcomes suspect advice. It's unwise to apply generic "data" to a specific application. Narrow the focus - who is the typical user? Under age 30? Over the age of 45? Is the application typically used in the office during work hours or mostly out in the field? Is wifi/cell...