The answer to your question depends on a number of things: what type of entity the company is, what state it is organized in, and most importantly, what the organizational documents say. Generally, it is the fiduciary duty of the Board (if it is a corporation), and in some cases (e.g. Delaware)...
You might consider using oDesk (https://www.odesk.com/). It is a global marketplace of freelancers with expertise in areas like this.
Always look for the free avenues first before putting down any dollars as you are running lean as it is. Look to on-line forums, groups in your target market that are discussing the subject area and begin engaging and sharing insights to show credibility for your offering. As you move forward, be...
There are many security standards you can "certify" your datacenter with, such as NIST or ISO. You can read more about them here: http://en.wikipedia.org/wiki/Cyber_security_standards In addition there are some SSL and Antivirus vendors who provide "security badges" that can be embedded to your...
Use the "audience" feature on facebook and import all of your emails. Facebook will match them so that you can ran ads to promote your new startup or service to whoever has a fb profile with that email. Happy to help if you need more info
Social logins are great because they allow you to tap into your user's network. But if your app doesn't have any viral capabilities, a social login becomes another registration form. To identify a potential viral factor in your app, answer the following questions: 1. What is a strong reason th...
How to sell to retailers? As a former Retail Buyer from Target, here's my suggestion. You need to first ready your sales communication and materials to explain how 1) You will drive sales at their stores (best told through sales traction and history in comparable or slightly smaller retailers tha...
A lot depends on the service you're offering. But I'd definitely include case studies of previous clients. Don't just offer testimonials but weave a story around your previous clients' experiences. Again, I could help more if I knew what you were offering. Another useful strategy is to offer ...
You can use LinkedIn ads to focus on your specific target audience based on things like: industry, job title and function. Facebook also has specific categories regarding job types, I'm not sure if "hotel managers" is on the list. Best of luck! Let me know if you have any follow-up questions.
Simple: The right investor is someone who wants to invest on standard terms at a good valuation relative to your current stage. Extra bonus points for someone who has relevant industry connections that could accelerate your business and is willing - at the right time - to make introductions for...