The way I was approached as a marketing co-founder is that I reconnected with a friend at our high school reunion. He was a highly technical founder who had run his business for a year but wasn't getting the results he wanted. He had no marketing expertise and offered me a majority equity share t...
These are good questions to start with. I'd recommend rephrasing the first question to "How likely would you be to use this app?" (subtle but important difference - it can be "helpful" but they may not use it). And rephrasing the second to "How much would you be willing to pay for this app?" (aga...
If I may ask, "What's your definition of *mean* marketing?" In my more than a decade experience with companies, people have always asked for smart ways to market a product or service. I haven't found anyone trying to be *mean* with customers, as the word definitely doesn't carries a positive conn...
Google could be a good place to start searching for the information (s). Just be careful about the authenticity of the data that pick for your business plan. One way to ensure authenticity is to pick data published by established brands. However, given my experience working with plethora startu...
Mike, I am assuming you'd have gained significant insights on the probable demand for your application. If I build, they will come could be a fatal proposition to presume. I am telling this, both, after having worked with numerous entrepreneurs as an independent consultant to working with startu...
I've personally been accepted into two accelerators. The wait time depends on the accelerator. For one accelerator, I didn't hear back until at the absolute last minute (the week before it started). For another accelerator I heard back about a month before it started. In terms of improving yo...
You are 100% correct. Just like you, customers in other countries want to understand what they're buying. Studies have shown they're actually 6 times more likely to buy when a website is available in their native language, and that 85% of global shoppers will not buy at all in a non-native langua...
There are a few ways to track things automatically, but they get complicated: - referral program software - Give your referrers special URL's with parameters that identify them as the referrer (like http://url.com/?referrer=JohnDoe), then push that value into a hidden form field - Create a separa...
Neither am I, and I work with this stuff all the time. You need a statistician and a psychologist at least. The content has to be grounded in accepted psychological terms, and proven statistically relevant. Maybe you could talk to the DISC people and rent out their expertise to do so...won't be...