There's a fine line between persistence and simply being an annoyance, however I've seen some great examples of people balancing these properly. Usually this comes with the ability to be very human and personal. One way I've seen this done is with old school hand written letters. On a few occa...
What about it isn't working right now? Are you getting a substantially bad response?
Facebook ads are not effective and actually far too costly for independent businesses. Unless you have a huge advertising budget, I don't advise it. To break into the hipster market You need 3 things. Great (concise) story, Great branding, and social engagement. Luckily, you have "provenance"---...
You'll find that looking at top line revenue alone won't provide much value to you if you are asking the question "Is my advertising spend worth it?" Typically, in advertising I want to know the Lifetime Value of the customer or the Average Revenue Per User (ARPU). Then, it boils down to : If I ...
Those two things are not mutually exclusive (you can do both). Can you give more information?
In my experience, yes. Dropbox did this with great success.
I spent 10 years building a digital agency so I've got some experience with client acquisition. The short answer is - client work leads to more work. One way to start the pipeline going is to pick up small jobs from any number of project sites and to build from there. Chances are if I have a sm...
Hi, I understand that it feels that it makes no sense, but you are right that it feels right in some way. I actually wrote about this, How is SaaS different from MRR? People get confused a lot about it and think they can adapt monetization strategy to the model. Please read https://medium.com/@JD...
Here are some things you should read to start making yourself an idea about it: http://businessofsoftware.org/2011/09/from-0-100million-with-no-sales-people-the-atlassian-10-commandments-for-startups/ http://nukemanbill.blogspot.com/2008/06/how-to-sell-your-software-for-20000.html Also you sho...
In almost any business your first clients will come from the network of people you know. Be bold in letting everyone who knows you know what you are up to and why you are good at it . Once you have your first few under your belt you will have a better sense of what makes you unique and spatial. ...