Creating successful (you define what this means) content online, no matter the topic or audience, is dependent upon research. Use online tools such as Google Trends, Google Suggested Search, Keyword Planner, etc., to discover what people are searching for. You can then use this data to create "...
So here are two strategies: Follow the money You need to go where the money is spent on developing/design. I would approach startups at WeWork and also get in contact with the MBA programs of the universities in NY. Instead of giving a better price (finders fee) to actual projects build the rela...
Imho I think they are very valuable. I know the owner of a restaurant that told me he will carefully go through every Yelp review and call the one that lower his average of 4+ stars. He says many people search on their phone where to eat, and they use mainly Yelp, judging with stars first and rea...
Showing value without giving it for free and if I do, later having to convince that the value given before is worth $$.
You might want to try Clickwebinar for webinars. I have used their service seamlessly for a couple of months on MacOS and they do the recordings. They are not good though if you need to constantly interact with the audience because the delay in speech through their server is too high (or at least...
This is a great question. The world of accounting/bookkeeping can be a confusing array of options for non accountants. Let's address the software question first. Let me start by saying that my firm is relatively agnostic to software, we work with dozens. I'm familiar with Xero and my firm ha...
I'd recommend that you build out a range of packages with different deliverables for clients. Price them based on what you want to make per hour times the amount of time it will take you to create each deliverable (don't forget to build in time you'll spend meeting or communicating with the clie...
I'd consider finding some middle ground. Be careful of SEM farm agencies where it's a bit more of a factory atmosphere. That said, your current gig doesn't seem to be challenging you. So I'd consider a change but I'd be more picky about where you go so you can find an environment where you can le...
Remember having a friend in a similar situation. This was my advice in that moment: -Make a list of the top 50 clients you had in the consulting firm, choose those which you had a close relationship and can actually talk about you (not fake it) -Call them and ask them if they believe you did a ...
There are a lot of moving parts to this question. First, you need to determine in which states you have "nexus" and then determine do those states require you to charge sales tax, as each state has different rules. As an example, MA requires salesforce.com to charge sales tax to MA customers bu...