Happy to help with this and can probably bring lots of ideas to the table. Also, since LOCAL is the focus, you can't just use digital. Most of your bookings are going to come from local non digital marketing, but they will coincide with the digital marketing you do. The efforts need to be combine...
If you could give an example of the old vs. the new link the answer could be more precise. But in general, the first thing I would do would be to make a redirect rule: either in htaccess file or on server-side you need to tell that all of the old links now should lead to the new pages' URLs. Thi...
The answer really depends on many factors. You are correct that many SaaS companies valuation falls into the range of 3 to 9 times revenue. I would say that companies that have a very high net income % (25%+) would fall more to the range of 7x-9x and companies that are closer to breakeven or lo...
Im not sure if i understood your question, but here i go: There are a few metrics that can be used (typically thought at MBA programs) but obviously accessible to leveraged investors through advisors and or legal aids. These metrics give an idea on value based on marketable assets, capital inv...
If your business goal revolves around raising the entry barrier then, I believe, you need to stop and think twice. Focus on "How" to deliver utmost value at best possible price. The underlying intent should be to achieve uniqueness and differentiating yourself from the usual suspects. The differe...
One way may be to tap into local law students (or those working on an LLM in IP)
If you want to find it yourself, Pratt's Stats would be the place to start. But more than likely you want to talk to a valuation expert that's done hundreds of them. I've done that for hundreds of agencies, but never for your tyoe of firm. If your firm is small, you must normalize your compensat...
Logically this makes sense. However is easier said than done, and many would argue that even if you aim for a bottom up approach you are in essence still going through the traditional model because you have to filter out anyway to get to your actual conversions. Referrals are probably the best ...
One of the easiest way is to reach out to MVP's and get connections from them on who use Microsoft Stack. http://mvp.microsoft.com/en-US/default.aspx
With two decades of business experience, until a couple years ago I thought it was "just as easy to sell a high ticket item as a low ticket item." However, I've had the realization that it is actually "easier to sell a high ticket item rather than a low ticket item." This has lead me to a bette...