Hi, check outmy response to another question similar to yours. I hope it helps. Overall what you need to do is grow your community of users, or depending on the app generate enough sales or interest typically before any investors considering joining you. Not impossible to get investors early on,...
The question that pops up for me from your question is, "Why would you trust someone who isn't behaving like a partner?" How common is this situation, where a licensee declines to share buyer contract info with you? I'm guessing very infrequent from your description of "one" licensee behaving th...
I think we'll give you the benefit of the doubt and assume you are not promoting here through a question it appears to me that there is a different issue at hand. Could be branding, positioning, market focus, pricing or wording... Could be a number of things more suitable for a call I think. A...
Angel Investors will understand that you have a need to draw a salary... but the idea of taking their cash and putting it to personal use would be a "no-go". If you were on your Series C of Venture Capital, raising $100M and you wanted to sell $3M of shares to buy yourself a nice house, for inst...
Hi there! Best of luck as you complete your college degree. From experience I will try to give you some insight into the world of startups and mobile apps. First some things to consider: 1. You live in a world of social klout 2.Apps must (specially iOS) must be very well developed, otherwise th...
To effectively track leads and opportunities one should consider a centralized web-based CRM solution such as Zoho or SalesForce.com for team collaboration, data preservation and relationship management. A static spreadsheet risks data loss if your computer crashes before hitting save and versio...
When considering the future of marketing, with an eye to the year 2020, I think you are close to the right idea. Marketing as a business initiative will most likely cease to exist, and product placement and promotion will happen seamlessly in an immersive, highly personalized experience that brid...
So the question is what are your "Plan B" options. Let's assume for a sake of argument you've weighed the options (build your own, buy from an established competitor, partner with this startup) and you've decided that partnering is the best option. One way you could protect yourself in the event ...
Mobile app that has launched: You need ALL of the following: 1) Trending towards or at 100000 installs within first 90 days of launch; 2) Day 30 retention rate of at least 20% 3) Core "MTM" (metric that matters) healthy (dependent on business model, usage model etc) 4) Evidence that growth is j...