Hi there! In my experience, governance is often considered a function of a legal department, so approaching a VP Legal, or an Ombudsman/Business Compliance Manager may be of value. They'd warm to a risk-reduction positioning, with the compelling factor of avoiding legal issues, government fines,...
You need leverage. The objection "you might not be around in awhile" is semi-valid but not a deal-killer. Something else was missed. "So are you saying you would NEVER, under any circumstances, work with a company less than a year old?" I'd go back to prospects who have turned you down and ask...
For any Marketplace platform to function & grow well both sides of the user base needs to be developed in tandem. Initially depending on the service the Marketplace is trying to provide, it is important to focus on users that will provide the service. Uber: Drivers, Clarity: Experts, eBay: Se...
Tough question. Prior to 2008 it wasn't too bad but since 2012 especially finding commission-based reps has been difficult. In 2011 I created an agency for a management consulting firm. At that time I could still count on responses to ads. But in 2012 response was non-existent. I also hired com...
Writing skills are best learned through practice, critique, and revision. Curriculum is a waste, in my opinion – that is, listening to generalizations about how to write something other than the task at hand. Only the actual words on the page are worth discussing. Not rules. Maybe courses wou...
If your product is truly better undercutting the undercutter is a good temporary marketing strategy. Just make sure your business can afford to do so. Their business model might allow them to simply charge less because of efficiency factors that you might have. Or your prices might simply be a ...
Getting people on the "dance floor" is always tough. Less than 2% of people online engage and in my opinion, LinkedIn Groups seem to be even more challenging than Facebook Groups because LinkedIn is the business network and people are more cautious about affecting their professional brand online....
This is simple: In theory: You improve your targeting and only drive those who are actively looking for piano sheets. This website looks pretty good, I thought there for a second you had built it shopify, but if you did kudos! You're a BA. The traffic that this website might be getting might ...
Take a look at Intermedia, from what I can tell they are a favorite of VARs and are also in the Ingram Micro cloud catalog (along w/ Box). Xero also has some level of reseller relationship with accountants but that is more than just a typical VAR or disti model, since the accountant remains deep...
Do a great video of yourself making art out of horseshoes. Make sure your sound is professional and tell us an engaging story. Cover your interview with lots of B-roll images of you doing your craft. Put extreme close-ups of your tools and materials while we hear you tell your story. Duration 3 t...