Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
There's a lot of options, but a form that's getting popularity recently is the SAFE (similar to a convertible note) which was popularized by its use in Y-Combinator deals. It allows you to set a valuation cap on the round for those early investors and set a discount for their early participation...
Assuming that you have a product in market and have some traction 1. What is your growth plan? 2. What is your 3, 10, 20, 30, 60 day retention numbers? 3. If you have UGC, what is the % of DAU who are creating content? 4. What is the ratio of DAU to MAU to install base? 5. What is the viral coeff...
I have experience working at Target where we had thousands of different SKUs for the shoes and clothing department, and also handled online orders. In my experience the best platform for integrating physical retail inventory into an e-commerce platform is using Stitch Labs. Once you set up your ...
When it comes to ecommerce, Facebook dominates as the source for social traffic and sales. In a study done by Shopify, Facebook drives nearly two-thirds of all social media visits to Shopify. An average of 85% of all orders from social media were from Facebook. Specifically for the jewelry and wa...
I've worked with several companies marketing products ranging from $10 ebooks to $1,000+ products, and they've all had success using a relatively simple formula: 1. MAKE PEOPLE'S LIVES BETTER. Everyone gets too much email, so if you're going to put another message in someone's inbox, it had bet...
All you had to do was ask! I love talking about how our technology can be extended to solve other major problems. Message me and we can take it from there. Ryan @startupsco @getmoreclarity
Yes, I'd contact them one by one. The best time to raise money is when you don't need it. And most investor relationships take awhile to ripen, so to speak, so if you start nurturing those relationships now, then you'll be in a good place with the investors when fundraising becomes a priority. I...
I don't think there's a right—meaning, sane—answer here. How much capital do you think you'll need over the next 4-5 years? Series A? Series B? So on? Some, but not all, institutional investors will take a look at a cap table made longer by crowdfunding the way kids look at a pool that's been pee...