First, I think you need to look at why no one showed up for your writing on Medium. Did you just publish and forget it? What's your view-to-read ratio? Are the people reading your articles engaging with it (or at least reading to the end)? Selling ebooks is about 5% writing and 95% marketing. I ...
Are you a professional? (I assume you'll say that you are) As such, you deserve to be paid for your service and skill. Rather than offer your services for free, focus your efforts on understanding the need of your big-brand clients. You can underpromise and over deliver without sacrificing the...
In the realm of custom work, fixed prices are dangerous ground. It puts you in a position to either say "no" or ask for more money when a project has extra needs, and that's never a comfortable situation to be in. You said yourself that speaking to a lead is the best way to make a sale. I'd ech...
I've found great success in using LinkedIn for find accredited investors individually. Additionally, look at industry-related news websites (GeekWIre or TechCrunch, for example), specifically those who cover funding. Their announcements include the groups backing the project.
you are on the right track mate, i have been working with apps for over 4 years, and only recently been working with paid advertising - there is a lot you can do for free marketing - just google it, and keep trying and learning - this is great learning tool for understanding the entire App marke...
The easiest way to promote on a shoestring budget is guest posts. Write about the problem your app solves on sites where your target customers will read them. Make sure you've got a strong marketing funnel for the people who click through your articles — if you're not capturing leads properly (...
What do you/the founders want to do? The scenarios you describe all have their own positives and negatives, and all represent very different paths. I'd like to dive more into your statement, "we have tried in the past to get our marketing team up and selling..." I suspect your marketing team wa...
I have done exactly this with my business. I originally made mobile apps for entrepreneurs. You can find a number of them on Problemio.com - but after that I wrote books based on the apps, started a YouTube channel, made online courses and started coaching people. I completely self-branded as a b...
Are you looking for a partner or a vendor?
Do you have a contract with them that expressly states 1) who the ideas belong to, 2) establish the timeline or expectations of the project, 3) when the working relationship is concluded? It is not unethical to work with one firm to produce one part of a project, and another to implement or take...