You're on the right track. I'm glad to see you getting the steps in the right order. WHO are potential users of your product? WHAT problem(s) will your app potentially be solving for them? HOW much do these potential users value the solution of these problems? Find your user group of people w...
The job description of your ideal person is pretty vague. You've told us about YOUR background, and some of your marketing tools, but we don't know a thing about what you're looking for. -A Killer -Startup Experience -Industry Contacts -Act with Urgency But who are you looking for?
Very unique question !! Haven't heard anyone raising this !! I do strategic IT initiatives and teach Intra-preneurship in corporate IT teams. We have Lull times too - Christmas, Thanksgiving with vacations and low loads. The best activity to do in this period is "IMPROVE YOUR BOTTOM LINE GROWTH...
That question can only be answered by taking your goals to a marketing company. As a web marketer we try to understand not just what the prospect is looking to achieve (leads, branding, increased profits, etc.), but by what means they feel is the best way to achieve those goals (social media, co...
I've worked on large civilian and defense projects for the Federal Government while working for two top-tier management/technology consulting firms and one smaller technology consulting firm. Have you considered approaching some of the big management/technology consulting firms that do most of th...
If you need instant revenue, a PPC campaign might be the best approach. I would always suggest hiring a person or agency to manage that unless you have someone on staff that focuses on that alone. Doing PPC yourself is easy, but it's rarely the most profitable way to go due to the nuances that ar...
There are many things to consider, and nobody can advise you on everything. 1 thing I would emphasize is this: Brand names outside China are VERY different from website or company names inside China. In order to communicate effectively with a global audience, you should be careful to choose th...
Basically, the question is this: Are people reading the book for your writing, or for your ideas? If it's for your writing (say, if you're a fiction author) then you should probably write it yourself. It'd be disingenuous not to. If they're interested in your ideas (which is the case with most ...
I was trained as a Mechanical Engineer and now, run a few businesses. One thing that really helped me figure out the answer to your question (which was my question too) was to take a step back from trying so hard to identify my passion or make a decision. Instead I focussed on doing a few things...
You are missing whether LinkedIn and mailers are relevant to your target customers and also how they use these media, if your targeting was accurate. - (Buyer Personas http://j.mp/1LPsR1a) GOOD NEWS. Many CEOs of small companies are active on LinkedIn and even write their own content, but I can...