The application you're describing is probably useful, and can probably be sold... but that's not the question :) The question is what it will cost you to acquire a new customer, and what you can charge that customer. Before actually BUILDING this thing, see if you can get 10 potential customers...
Hi, I don't have a simple solution that I could suggest to you now. But I have a question for you: if you found a product, that would do that for you (a computer software, that would get all the information/updates from different websites, combine it in one place and optimize for you to absorb) w...
Throttle the time in your business and be brutal about saying "No." Be ultra-clear on expectations with every single client. "This is how I work. At X'oclock, I am offline and no longer available. I check emails and messages at these times only: X,Y, and Z o'clock." If that doesn't work for the...
Start with allocating about 1-2 hours a day to reach the industry communities you are affiliated with. We recommend to our clients to work on 1) Twitter 2) LinkedIn and 3) Google+. Our research has shown that the reach on Facebook is not as effective as it is on Twitter. We have clients who have ...
Some of these have been said already, but I think there are a number of ways to stand out as a (to this point) not well known professional. This is basically the strategy I put together and followed to get well known as an SEO and now a growth marketer: 1) Teach others. Start by blogging your ex...
I help clients leverage and monetize their patents in a variety of ways. One of the best methods is to attend and exhibit at trade shows in your field. Targeting startups may be one approach, but that's not the only market for your patent. I'd be happy to talk with you about identifying the be...
If you are going to lead the workshops: Start with personal branding. Workshops and coaching are by experts and I'd recommend building a personal brand first. People should build trust in you. Then your offerings. Each offering that you have - a workshop, a coaching program etc. - should have i...
Do you know how your best customers are finding you through adwords? If you have a big enough data set there's likely some commonality. It's a gross oversimplification but if you can track them from start to finish, there's no reason you should have to continue acquiring the $30 customers.
If you are based in the USA the Small Business Administration is an excellent source. I have found excellent literature on their website. They also have a group called SCORE which will provide free business consulting and startup classes. I have read a book "Start Your Own Business" by Peter Shea...
Hi, you can find some open articles from Euromonitor (although most are not open), internetretailer.com/trends/consumers/ , Forbes, https://blog.vendhq.com/ or BCG reports.