Questions

So this is a great question and requires a relatively complex answer. And this is NOT legal advice. The first answer is that No, in most cases do not patent the invention yet. Often a provisional patent will do just fine, much cheaper and faster to market. Most inventor patents out of the gat...

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This is a great question and an important one as well. I would start by identifying: Who is your target market? How will they use your product? On the go? On their laptop or on their mobile device? What kind of technology does your product need? Can it be built as a simple website or does in nee...

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You'll need to get much more specific. WHO is the audience? WHY would they want these "gadgets"? What problems are you solving, for what audience, that they will pay you to fix? Do you know what size problem warrants your involvement? Honestly, your question is so vague right now it can't cl...

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I don't think you can find a single perfect example because that will be based on that particular company in that particular industry. But what you can do is look for a series of landing page best practices. My book, The Best Damn Web Marketing Checklist, Period! includes many of those best pract...

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Given the other discussion about lack of females showing up as experts, perhaps a Ladies Only category might be of interest to some. Throwing it out there #itsachickthing

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Make sure you've setup advanced analytics. You'll get a better picture of which conversions were direct, and which ones were assisted by another channel. Use tags and make sure your urls include all the detailed parameters - note that savvy users might truncate that link, so use a link shortener ...

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We (corporate leaders) should indeed measure contribution but also engagement, innovation, adaptability and growth. Because these are "gray" or "squishy" areas, they're uncomfortable for many managers to use as metrics of performance assessment. Asking leaders who work in a metrics-based envi...

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