Finding focus is a constant struggle, especially when you're in a position that requires you to respond to other people (clients, contractors, employees). Between the outside forces that tug at our attention and the internal tendencies to procrastinate and spiral off-topic, it's very easy to feel...
Well, an obvious way to do this, if you haven't already, is to create foreign language versions of your website. Depending on what countries you want to target, making localised language versions of it will boost your traffic 200% from those areas or even more. Here's a quick guide to how you ca...
Organisationally, the resellers would have to match the potential volume. The organisation needed to support Software and Services are different that resellers of SaaS. With a target of 250k annually in volume, would only leave room for a few employees, depending on where you are in the world, so...
It’s all about ensuring the value delivered becomes mission-critical to the end-user team. Once other solutions are replaced or surpassed by the efficacy and ease of use of your platform, there are ripple effects that impact later tech evaluations and even change staffing plans over time. Once ...
1. Money. 2. Leads. 3. Education. If you're saying margin is an issue, you should skew to the side of education and lead funnel model. At the end of the day, most good partners will always go with the vendors that are going to make them the most money. You should be rewarding the most loyal with ...
Most people -- regardless of their company or product -- go about attracting press the wrong way. The publications exist to provide value to their readers and increase their own readership. Rather than proclaiming how your product is the most amazing thing since sliced bread, think about it fro...
You don't need anything other than a B1 + the right rental agreements in place. You can have a building where one floor is residential and one floor is office space, that's perfectly normal usage. With regards to setting up co-working spaces, there are loads of them now. So you should consid...
Hi! I find that taking the same topics and just tweaking them slightly for a very specific demographic is helpful. So, ways to update your kitchen + millennials = a nifty piece on the trends millennials are looking for in a customized article just for them. Ways to repurpose barn wood + living in...
All of their websites have a "Corporate Contact" on them. Start there and begin identifying who the key players are who you think would see the potential in what you're offering them. Reach out via sites like LinkedIn and establish a relationship and discuss your product and how it benefits them...
As a consumer, I'm a big fan of disintermediation as a business model. I can buy a mattress for under $1000 that would have cost 3-5x that because of companies like Casper and Leesa. I'm not paying for a bloated, unnecessary supply chain to get it to me. MLM introduces more hungry mouths to feed...