It depends by your company size and structure, but i think a CEO of a small company must understand what is pertinent to strategic decisions for his company. If you are thinking of changing the way you sell, it is better you understand why, which are the cost involved, benchmark your competition ...
Can you promote without content? No. However it does not start with content either, it starts with 'strategy'. What exactly do you want to communicate, what you want your audience to expect in your blog, how you want to hook them, engage them, and participate in discussions. What are your strengt...
Great question, I have launched a few digital products and have helped others do the same. The steps can be as simple as: Setup a PayPal link and send it out to people or can involve complex applications. Without knowing the exact nature of the product or service in mind here are some general st...
A great structure is having an internal champion present on each team, unit, office, etc. that can easily provide answers to benefit questions. This structure is particularly important if the company is spread across several locations without HR on the ground in each locale. On the more proacti...
Hi there, I'd recommend having a strong social media presence. You could use Knowem.com to check availability of social media channels and they will show you the top ones you need to be on. Today you should at least have an Instagram in addition to a Facebook Page and a dedicated Twitter account....
Confluence by Atlassian has worked out great for me in the past. You can track changes, control rights to edit (and more) and take advantage of lots of features. It also integrates with other Atlassian tools. Let me know if you'd like further info or details on my past implementations.
At that pricing I would include in your advertising that the per month fee is only about the cost of a single cup of coffee. To make that clear, tell them that you'll in fact make their first month free by emailing them a starbucks coffee coupon when they sign up. That initiates your relationship...
Hey, Aayush; I launched a marketing consulting business in 2008 and ended up teaching marketing strategy to companies like Disney, Cox Communications, and more before the recession hit in 2010 and forced a change in career. Let me share what I learned then with you. The easiest way to do this ...
The leading players are Zendesk, GrooveHQ, and FreshDesk. I have used all of these and my vote goes to Zendesk. I talked about it as a case study for a documentation task, see http://www.vinishgarg.com/2014/09/kb-case-study-pain-points-and-analysis/. I am also co-founder of @In23Hours where we ...
What you've already done is a great first step. Here are two additional ways you can improve conversion: A) Right now you have two options - Free - $ + pro features To get more people to select option two, you can add a third option. This third option is a 'dummy option', you won't be expecting...