The biggest mistake I see startups make is attempting to scale a product before validating the direction that their customers want it to go. You'll see companies validate pre-launch via closed beta testing, crowdfunding, or building landing pages and testing everything from messaging to price po...
The age of your site is a minor factor. Since there are several factors that will drive you to the top in Google, you have a great chance at ranking high with your new startup. I don't know the details of your company, but can offer you some basic guidelines. 1-follow onsite SEO best practices an...
I'd suggest that "best" depends on who you're targeting and what your conversion goals are. Have a look at Facebook ads, I've had better performance there recently.
The DIY startup method - build an audience around an area of your expertise, deliver that audience content they care about, then engage them to see what product of yours they would be willing to buy. Tim Ferriss (FHWW), John Lee Dumas (EOF), Bryan Harris (10KSubs), and countless others have taken...
Check out a site called SweetProcess to help you build out systems. And also read a book called the E-Myth Revisited to learn the mindset for building them all out. Version 1.0 should be good. 1 year later you'll do a big update to it based on Franchisee feedback for V 2.0
Hi, have you considered this open source ad server? http://www.revive-adserver.com/ It derives from one of the biggest ad servers, that used to be Open Source but continued commercial. This system allows different publishers, sites, statistical insights and more.
I would go for the direct client contact-approach for several reasons: - It sounds like you are still searching for exact client requirements. You will get those from talking to the clients directly. - You are not sure, whether your clients are enough tech-savvy that redd-it makes sense. This p...
The conventional wisdom is to create a minimum viable product (MVP), release it, get customer feedback, use that feedback to improve the product, release again, get more feedback and so on. In terms of releasing to a closed user group, that is fine but when you launch a new website you're probab...
I have become a Stripe convert. The simplicity and straight forward pricing is great. The platform works seamlessly. Previously I was a big proponent of Paypal but now after a few months with Stripe I am not ever going back. I have not had one issue at all compared to having at least a dozen issu...
You mention, that you can code and maintain yourself, and at the same time it sounds like your data can be dispersed across multiple sources. And you want to minimise license cost. In my business we use R a lot for both analysis and reporting. It is free (open source), but you will have to build...