What is the quality of that $140 per lead? Does that lead into a $1000 sale? We often think that a lead that costs $100+ or more is an expensive Cost per lead, but if it brings high quality leads that turns into a significant profit, I'll be happy to spend more $140 to get more of these types of ...
The best way to build an MVP is to distill the solution to the smaller unit of value to deliver something to a customer. Start small, time box it and focus on solving the problem at it's core even if it's ghetto (I call the best MVP's ghetto but useful). Here's an image that represents my think...
No reason whatsoever. Sacrificing all of your time (consequently trading that in for your health) is a very dangerous and unsustainable approach. I've seen many entrepreneurs burn out quickly because of this. When I'm coaching other entrepreneurs, I always encourage putting yourself first (food,...
Firstly, get some testimonials and case studies for the product. Build a website and pay to have it SEOed professionally. Plan a blog writing year of articles. Get public speaking opportunities to showcase your expertise and if you can, mention the B2B solution. Buy a mailing list (or build you...
There will be a lot of learning and adapting, but it should happen in a staged approach; much of it before actually 'launching'. Launching generally means exposing your full product/site/whatever to the entire general public. Before doing that you should do smaller scare, more targeted testing. ...
The previous answers given here are great, but I've copied a trick from legendary investor Monish Pabrai that I've used in previous startups that seems to work wonders -- especially if your company does direct B2B sales. Many Founders/ CEOs are hung up on having the Founder/ CEO/ President titl...
Quite a broad question. Agencies and publicists that are experienced have learnt many things over the years, which will all play part of best practice. As a staring point, would suggest you think about the following: - Ensure your pitch is concise and to the point. Lead with what is most newswor...
Never launch before your value prop is clear. If your product is new and innovative you must pair it with affordability. If you have that even a buggy incomplete value prop will be preordered and otherwise welcomed. If your value prop is unclear you won't be able to efficiently edit and then re ...
Really depends on the content and what you mean by content. You talking video, images, press releases? Need a bit more info to help with this one.